by Don Teig, O.D.
As we embark on this first issue of OD Success, it is exciting for me to be a part of this, much needed, digital publication. Unless your head is firmly planted in the sand, you should be all too aware of the sweeping changes taking place every day in health care in general and eye care in particular. The current health care climate is gradually eroding our efforts to provide quality eye care and still be profitable. This is why I am more passionate than ever to educate and train as many colleagues as possible to become experts in the specialty niche of Sports/High Performance Vision. I am on a crusade to make this happen! To survive, and even more importantly to thrive, I believe that our practices need specialized profit centers to offer our patients the eye care services that they are seeking and can’t find everywhere. The country, if not the world, is sports and recreation crazy! In addition, everyone wants to see at a level of excellence that is unsurpassed. So, if your passion is for sports, or for that matter, any hobby or occupation that demands “High Performance Vision”, i.e. law enforcement, aviation, dance, to name a few, than you’ve come to the right place! Over the years, I’ve received numerous e-mails and calls from doctors who have been invited to test the vision skills of the athletes on a local sports team, but they had no clue how to proceed. They were hoping that I could teach them (during the five minutes on the telephone) everything they need to know. Unfortunately, it’s not that simple!
I intend to provide you each month with my forty plus years of experience in this specialty niche. I will attempt to cover all aspects of this field to hopefully inspire you to start on the road to making Sports Vision / High Performance Vision an integral part of your practice. Some of the topics that I plan to address along the way will include testing procedures, training procedures, specialty contact lenses for athletes, equipment, office layout, staffing, marketing, public relations, fees, as well as how to get started and how to address the possible pitfalls along the way. There is no better time than now to get started!
Photo courtesy of fozrocket / iStock Photo
Dr. Teig is the Founder and President of Ultimate Events & Entertainment, LLC, a Florida based company where he serves as the Executive Director of “The A Team – High Performance Vision Associates”. He is the past chairman of the Sports Vision Section of the American Optometric Association where he received Sports Vision Specialist of the Year honors. He has worked with numerous professional teams and athletes. His patient files are a virtual Who’s Who in the sports, entertainment, business and political arenas. contact:firstname.lastname@example.org