by Steve Vargo, OD, MBA
Welcome to the inaugural issue of OD Success. What is OD Success? Glad you asked! This is a digital, monthly magazine focused on helping optometrists become more profitable, productive and efficient. That sounds rather mundane, doesn’t it? But lets dig a little deeper. What could we do if we were better at managing the business side of our profession – including our time and money? How about spend more time with our families, pursue other interests or spend more time doing things we want to do and saying no to things we don’t want to do. That, to me, is success! I’m not there yet, and from the sentiment of many of my colleagues, I’m not alone. OD Success is a journey of sorts, down a road that hopefully brings us closer to the life we want, the one we foresaw as optometry students. What’s your definition of success?
What can I expect from this magazine?
We’ve assembled a “rock star” team (or as our Sports Vision expert Don Teig would say – “All Star” team) of contributors with a wealth of knowledge and experience and a dedication to helping others succeed. Daniel Rostenne of EyeCarePro is our go-to guy for online marketing. Dr. Riley Uglum co-authored a fantastic book (that challenges conventional thinking) called the E-Myth Optometrist. I’m half way through it right now. If you haven’t read it, grab a copy here. We’re privileged to have Tom and Amee Lecoq discuss ways to develop a thriving vision therapy practice (and move away from the VCP quagmire). Dr. Laurie Copogna and Dr. Barbara Pelletier, co-authors of EyeFoods, will offer great advice on integrating ocular nutrition into your business model. Eric Botts of Optometric Billing Consultants (who I can personally attest after seeing him lecture) does a great job of making the complex topic of ‘billing and coding’ a lot less scary! Jay Binkowitz (The Edge) and Mark Hinton (eYeFacilitate) bring their unique perspectives on increasing profitability in the optical.
Whew! Really, too much good stuff to mention here. Click here if you want to see the whole team. Moving forward, I’ll be doing some features and interviews with them so you get a chance to know them a little better. We promise not to be boring or take ourselves too serious.
Are you a business magazine?
Yeah, sort of. Will we touch on clinical topics? Maybe a little. Will we outline new treatment strategies for glaucoma? Probably not. Other magazines do that well. We’re focused on helping eye care professionals become more profitable, productive and efficient. As you know, that journey can be full of peaks and valleys. Maybe as a group we can spend more time moving uphill.
What can I hope to get out of this magazine?
That depends. What is it you want to get out of optometry? Out of life? There’s no one direct path to success, but for those willing to step outside their comfort zone and shake things up a little, this is for you. It’s my hope that you’ll uncover some tools, wisdom and maybe a fresh perspective on old ways of thinking that can help you succeed, both personally and professionally. I’m honored that these esteemed colleagues were willing to be a part of this effort, and I look forward to learning from all of them.
If this is up your alley, please Subscribe and we’ll send it to your inbox every month. Don’t worry, it’s FREE and your email is safe with me (I won’t sell it – not even for One Million Dollars!). Here’s to success!
“People’s lives improve and humankind makes progress when we share our best ideas and others can act on them. This overwhelms all the bad stuff”. – Vince Cerf, co-inventor of the Internet
Photo: Copyright: arcady31 / 123RF Stock Photo
Steve Vargo, OD, MBA is publisher and CEO of OD Success magazine. He frequently writes and occasionally speaks and consults on business related topics. He is the owner of iMobile Communications, a company that works with small businesses to integrate mobile marketing strategies. He is also President of New Media OD, a media and education company that publishes this magazine. He is in private practice in the Chicago area, where he lives with his wife and 2 sons. Contact Steve at NewMediaOD@gmail.com